New Fitzgerald Auto Group Website Combines Ford and Chevy Brands

Staff Report From Tifton CEO

Wednesday, November 1st, 2017

Between Fitzgerald Chrysler Dodge Jeep Ram and Fitzgerald Ford Lincoln, this one Georgia-based auto group has six brands to choose from, but it still had several websites for customers to browse through. Fitzgerald Auto Group saw that as a problem and decided to consolidate all its brands into one cohesive website.

It's called www.fitzautogroup.com and in addition to containing all six brands in one searchable inventory from both dealerships, the site utilizes a relatively new website design concept called responsive design. By implementing responsive design principles throughout every facet of the website, Fitzgerald Auto Group ensures that its website can be viewed easily on any device.

In the past, websites often employed multiple versions, tailoring each one to a specific screen size. This method often led to some versions of the site being either outdated or underserved. With responsive design, there is one version of the site that automatically adjusts its size and even its layout to any screen resolution.

Fitzgerald Auto Group also added recurring content including blog posts and custom landing pages to the new website. To kick off the new website and blog, Fitzgerald Auto Group posted a welcome blog, which describes what types of topics visitors should expect to find covered on the new blog in the coming weeks and months.

Fitzgerald Auto Group still maintains two physical locations, both in Fitzgerald, Georgia. Its Ford and Lincoln dealer is at 161 Benjamin Hill Road, and it's Chrysler, Dodge, Jeep and Ram dealer is nearly right next door at 187 Benjamin Hill Road.