Kroger Commits to Georgia Dairy Farmers as Part of Milk Makes Amazing Campaign
Friday, March 15th, 2019
The Georgia Department of Agriculture’s Georgia Grown program is partnering with over 168 Kroger stores across the state as part of the “Milk Makes Amazing” promotion. Driven by Milk on My Mind, a dairy awareness program initiated by the Agriculture Commodity Commission for Milk, the partnership with Kroger aims to educate consumers about the benefits and versatility of milk and dairy foods.
"Part of the Georgia Grown mission is to support our local farmers by introducing our communities to some of the amazing products made right here in the state," said Georgia Agriculture Commissioner Gary Black. "We're proud to promote some of Georgia’s most authentic products at Kroger stores across the state."
“We are excited about the unique opportunities the ‘Milk Makes Amazing’ campaign provides to promote our local dairy farmers and educate our communities,” says Felix Turner, corporate affairs manager for Kroger’s Atlanta Division. “Through this campaign, we are making it easy for Kroger customers to support Georgia farmers and purchase Georgia Grown products.”
Guests shopping at Kroger locations across the state can expect to see Georgia Grown milk and dairy products showcased through in-store and digital advertising. The recipes and video walkthroughs from local chefs demonstrate easy dishes to entertain friends and family with Georgia Grown dairy products. The videos will appear on popular social media platforms under the tagline: “Milk Makes Amazing” (#MilkMakesAmazing).
A special ceremony to kickoff the “Milk Makes Amazing” campaign will take place on Saturday, March 16 at 10 a.m. at the Kroger located at 10945 State Bridge Road, Alpharetta, GA 30044.
Commissioner Black will deliver opening remarks. Event activities will include:
A visit from the Georgia Mobile Dairy Classroom
Live cooking (and tasting) demonstrations by Kroger’s Chef John, Georgia Grown’s Senior Executive Chef Holly, Word of Mouth Restaurant’s Chef Stephen and Private Chef Massimo
A live radio remote with B98.5 personality Charley Morgan
In-store Kroger Chef Junior Cooking classes
Prizes and giveaways, including “Groceries on Us” Kroger Gift Cards
Milk on My Mind was developed by The Partnership on behalf of Georgia Dairy Farmers. The Milk Makes Amazing campaign is a collaboration between GA ACCM, Kroger and Georgia Grown.