About Robin Hubier
Authored 1 article.
-
Authentic Community Engagement: 5 Ways to Avoid Woke-Washing
Features, December 17, 2019
A new term has emerged in our industry and has been getting more attention this year since Unilever’s CEO used it on stage at Cannes: “woke-washing.” Brands disguise advertising aimed at selling a product as a campaign for a social cause. Increasingly, people are calling brands out for trying to capitalize on consumers’ social awareness.