Business owners can learn effective marketing strategies by developing a Digital Marketing Roadmap in a series of workshops this summer.

The University of Georgia Small Business Development Center announces a marketing workshop series focused on building a Digital Marketing Roadmap for marketing strategies.

Digital Marketing Workshop: Build Your Roadmap is a workshop series teaching digital marketing skills with a hands-on approach.  In a series of six workshops, business owners and key employees learn digital marketing strategies and tactics for their business. The Build Your Roadmap workshops not only teach marketing skills, but also provide a hands-on strategy that attendees can use to develop or refine their digital marketing plan. The workshop teaches online trends and tactics while teaching attendees to build a Digital Marketing Roadmap for their business. The series ends with a bonus session where attendees develop a Digital Marketing Roadmap to take back to their business and build on.

Workshops include:

June 12      Mapping It Out – A Digital Roadmap that Fits Your Business                                                            

June 19      Life in the Fast Lane: Facebook Mistakes You Might be Making and How to Fix Them         

July 17       I Spy Something that Starts with SEO: Can Customers Find You Online? 

July 31        Routes to Consider: Instagram, Pinterest, LinkedIn, Video… which is right for your business?               

August 14  Wish You Were Here! Using E-mail Marketing and Great Content to Connect with Customers                 

August 28  Off and Running: Your Roadmap for Online Success (Bonus Series Finale)

The class will be held from 9 AM – 11:30 AM at the Georgia Museum for Agriculture, 1392 Whiddon Mill Road, Tifton.

Classes are also offered individually.

Debbie Finney, Area Director for UGA SBDC in Albany, has this to say about the program:

“By developing a Roadmap Strategy in this workshop series, business owners will have time over six sessions to build a Roadmap for marketing their business. In addition to Social Media topics, workshop attendees will learn the importance of understanding how digital marketing concepts such as SEO, Content Marketing, and measuring ROI impact online marketing success.  By the end of the series attendees have developed a marketing roadmap to take back to their business and build on.”

Registration for the workshop series or individual classes is available online at www.georgiasbdc.org/digitalroadmap or by calling the Albany office at (229)420-1144.