Atlanta-Based Goodr Honored with the goBeyondProfit 2023 Champion Award


Thursday, June 1st, 2023

goBeyondProfit, a first-of-its-kind business leader initiative that inspires business generosity, announced it has honored Atlanta-based Goodr and their Founder and CEO, Jasmine Crowe-Houston, as this year’s first winner of the goBeyondProfit champion award.

Goodr and its CEO Jasmine Crowe-Houston were nominated and selected by fellow Georgia business leaders for their transformative business approach to fighting hunger and food waste. By leveraging technology and the power of logistics they offer businesses and municipalities a waste management solution that not only solves their food waste needs, but also tracks real-time environmental impact and delivers food to people who need it most. 

“Early on I said that hunger wasn't an issue of scarcity, but it was a matter of logistics,” says Jasmine Crowe-Houston, “At Goodr we solve that logistics problem for companies and help them get perfectly good food to people who need it most. We make it simple and impactful for companies to join in the fight against hunger.” 

Past award winners include Gas South, Creature Comforts Brewing, H.J. Russell & Company, Aflac, W&A Engineering, Cox Enterprises, Herschend Enterprises, Chick-fil-A, Signature FD, and Vector Global Logistics. 

In an interview with goBeyondProfit, Jasmine Crowe-Houston shares candid reflections about her entrepreneurial journey from “Sunday Soul Suppers” to founding an award-winning business recognized by Fortune as a top fifty global company that is Changing the World. See the full interview here:

“Goodr infuses the entire waste-management process with a people-first mentality that ensures dignity is felt across the entire scope of our services,” said Crowe-Houston, “This work could not be done without the people and companies that are committed to ending this massive problem of hunger and food waste that's plagued us for years. We live to make sure that one day everybody has access to the food they need.”

“Each goBeyondProfit Champion has a story of exceptional generosity.” said goBeyondProfit president, Megan McCamey, “What makes Goodr standout is their laser focus on developing an innovative, impactful business solution for the problem of food waste and hunger. With one-in-nine Georgians going hungry, companies like Goodr showcase how the power of business can solve our most pressing needs.” 

Notable highlights include: 

  • The Goodr Foundation is the non-profit arm of the Goodr company that focuses on providing healthy meals to youth, families, and seniors through a non-profit partner network. The Goodr Foundation takes a hands-on approach to solving hunger through the Neighborhood Eats program which provides hot meals during the weekend to youth and families living in poverty. 

  • Goodr’s Hunger Relief Services programs repackage food for delivery. Specific programs include: 

    • Pop-Up Grocery Markets which allow people to shop for groceries with dignity, minus the price tag. 

    • Goodr Grocery Delivery which partners with local organizations to bring several weeks’ worth of food to the doorsteps of senior citizens and families in need.

    • Snackpack program helps ensure hungry children in local communities have access to healthy meals and snacks. 

    • Goodr Grocery Store which provides easy access for children and families to shop for free groceries. 

About Goodr

Founded in 2017, Goodr is a sustainable waste management and hunger relief company that leverages technology and logistics to fight food waste and hunger. Goodr, a certified B-Corp, is built on the principle that food insecurity is not an issue of scarcity – it's a matter of logistics. Goodr offers a variety of Hunger Relief and Food Waste Solutions, which include Surplus Food Recovery, Pop-Up Grocery Markets, and Goodr Grocery Stores. Headquartered in Atlanta, Goodr operates nationwide with clients in industries ranging from food service and hospitality to sports teams, universities, celebrities, government, and more. As of 2023, Goodr has served nearly 30 million meals to those in need and redirected 12 million pounds of food and organic material away from landfills. For more information on Goodr, visit or follow the company on Facebook, Instagram or LinkedIn, @goodrco. 

About goBeyondProfit

goBeyondProfit is a statewide alliance launched by business leaders for business leaders to spur corporate generosity and improve people’s lives. To submit a nomination for future goBeyondProfit Champions, visit the goBeyondProfit website.

For More Information Contact: 

Tyler Jacobs, [email protected]