Tripadvisor Kicks Off Summer Travel with 'Write a Review Day'
Thursday, April 28th, 2022
Have you visited a hotel, restaurant or booked a tour or experience in the last year that you haven't yet shared feedback about? If so, Tripadvisor is looking to its community of hundreds of millions of travelers to share their guidance with others!
Tripadvisor is today calling all travelers to brush up on their typing skills and get ready to turn their memories into invaluable guidance in the form of a review (or many!), ahead of its inaugural Write a Review Day, launching next week on May 3.
To kick off the summer travel season in the Northern Hemisphere, throughout the month of May, the platform is rallying the Tripadvisor community and encouraging travelers to write a review. Whether it's a hotel stay, experience booked or culinary moment at a restaurant over the past 12-months, Tripadvisor is asking travelers to share their experiences – the good, the not so good and everything in between, with the intention of giving the still recovering tourism and hospitality industry helpful, constructive feedback. This feedback is aimed at guiding travelers on their way as the world emerges from the pandemic and begins to take to the roads, seas and skies again.
With over a billion reviews and opinions on the platform, Tripadvisor has learned a thing or two about what makes a great, helpful review.
You've seen the not-so-helpful reviews on other platforms:
— "This place was great!" But why was it great?
— "I didn't like the food?" What did this person order? What didn't they like about the food?
Tripadvisor has proven not all reviews or review platforms are created equal, and as the recently released Power of Reviews study shows, the content of a review matters. Tripadvisor's reviews are 3x longer than the reviews found on leading online travel agent websites and search engines, and it's that level of detail that helps travelers to make informed decisions.