Artificial intelligence (AI) is revolutionizing the way educators develop case studies for their courses, according to a recent article published in the summer 2024 edition of National Business Education Association (NBEA) Business Education Forum by Abraham Baldwin Agricultural College Business professor Tatyana Pashnyak.

“I was a very early adopter of AI, Chat GPT specifically, as one of the first participants in the pilot app,” said Pashnyak, who teaches at ABAC’s Bainbridge site. “It is my responsibility as a faculty member to teach students how to use the tremendous power of AI ethically and responsibly.”

The article, titled "Harness the Power of AI to Create Engaging Business Case Studies," examines the integration of AI into the case study creation process, which allows instructors to tailor content to specific learning outcomes and student profiles, resulting in a more personalized and effective learning experience.

In the article, Pashnyak explains that case studies play a crucial role in business courses by providing students with real-world context and practical experience, allowing them to apply theoretical knowledge to actual business situations. This hands-on approach prepares them for future careers by exposing them to diverse business situations and perspectives and fosters critical thinking and problem-solving skills.

However, creating these case studies is labor-intensive and time-consuming for instructors and the constantly evolving business environment requires deep industry knowledge and access to detailed information. Pashnyak said that with the power of AI, instructors can generate engaging and informative case studies in a fraction of the time it used to take, creating realistic and relevant scenarios that align with learning objectives.

“Harnessing the power of AI to create engaging and effective case studies for business courses can significantly enhance the educational experience of students,” she said. “This approach not only saves time but also ensures that case studies remain current and applicable for classes."