Kia America delivered total sales of 71,123 units in July, marking a 12 percent increase over the same period last year. In addition, sales through Kia retailers in July increased 9 percent year-over-year, while electrified and SUV models achieved double-digit sales growth over July 2024—up 14 and 12 percent, respectively.

The newly launched 2026 EV9 recorded strong performance in July with 1,737 units sold, marking a 90 percent increase compared to the previous month. Other electric models such as the EV6 and Niro EV also maintained strong momentum, driving growth across Kia’s entire electrified lineup.

Notably, several key models saw double-digit sales increases over July 2024:

• Soul (+36%)

• Carnival (+30%)

• K5 (+25%)

• Telluride (+15%)

• Sportage (+14%)

• Sorento (+11%)

Carnival, Sportage, and Telluride all achieved their best-ever July sales performances.

“Kia is steadily progressing toward its highest annual sales record and an all-time high market share, fueled by record-breaking consumer sales growth,” said Eric Watson, vice-president, sales operations, Kia America. “As our SUV lineup maintains double-digit growth month after month, we recently rolled out a new ad campaign for the 2026 Sportage, which offers the ideal combination of efficiency and capability. As Kia’s longest-running nameplate, our customers have a strong sense of connection to Sportage, and we are fostering similar connections between our customers and other models.”

In addition to the monthly sales performance, Kia America also announced several initiatives:

• The opening of the Kia Connected Home™ display at the Kia Forum in Los Angeles. The showcase demonstrates how the flagship EV9 can power and connect with residential spaces through innovative energy capabilities, including vehicle-to-home (V2H) functionality.

• The debut of a new two-part creative campaign for the 2026 Sportage SUV highlighting the joy and adventure of a classic American road trip.

• In collaboration with Central Texas Kia Dealers, Kia America announced a $100,000 donation to the American Red Cross for ongoing relief in communities impacted by recent floods across Texas.

Kia America Sales – July 2025